ROWDY Magazine — SARITA

Involvement Slider_ ROWDY Magazine Influencer Relations.jpg — Rowdy Magazine Influencer Relations Coordinator

Rowdy Magazine is the University of Florida's leading independent student-run magazine focusing on fashion, pop culture, and activism whose mission is to keep Gen-Z aware, entertained, and funky. I spear headed Rowdy's first ever influencer program comprised of 11 content creators to promote merchandise drops and magazine launch campaigns, which held a total average reach of 45,000.

Rowdy Campaigns

I Designed the deliverables (Instagram posts and stories, official hashtag and verbiage, styling mood-boards) for each influencer campaign so that the initiative feels authentic and promotes audience engagement. below are the branding guides and influencer’s ugc and for our merchandise campaign “it isn’t corny to care” and our magazine campaign “the event horizon.”

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