The Mayfair Group
Social Media Intern
I Conceptualized social media initiatives for @themayfairgroup, which has an average reach of 1.2M, and create weekly content calendars featuring copy, themes, and curated images. I undertook a massive Rebrand across all social media pages and strategies for @themayfairgroup to better align with target audiences.
Copywriting
while at mayfair, my brain was constantly thinking of how to make our copy sound the coolest, especially since compelling copy is a huge part of the brand’s pillars. i kept this top of my mind while writing every instagram caption and story, conceptualizing graphic’s verbiage and creating witty memes.
Astrology Queen
i was responsible for learning every single zodiac sign front to back, so much so that i can now accurately guess someone’s sign upon meeting them with a 98% accuracy (based on true events). my extensive astrology knowledge allowed me to write every single weekly horoscope and spirituality or manifestation related copywriting.
Internship Project
in collaboration with a team of 10, i created an entire sweatsuit collection for mayfair from start to finish including creative direction, merchandise, social and marketing initiatives, public relations, e-commerce, and sales. below are the assets we compiled and presented to Mayfair ceo sam abrahart. she was so compelled by our project that the collection is now available for purchase irl!
Client Accounts
I Handled advertising initiatives, press coverage and art for client accounts @oliveandpique and @westangeljewelry. every week i created aesthetic feeds and instagram story concepts based on user generated content to submit to our client contact for approval. these efforts helped grow @oliveandpique and @westangeljewelry engagements by 67% and 48%, respectively.
@oliveandpique Instagram feed
@westangeljewelry’s instagram feed